With rdcl*brands, you’ll easy develop the four pillars of distinctive corporate communication.

Before the appearance comes the self-image: together with our clients, we at rdcl* develop either the new brand communication or responsible, authentic brands, depending on the maturity of the brand. Regardless of which applies to you – our goal is to work with you to create a company that treats its customers, employees and products with respect and in a meaningful way. A company that is fit for the new requirements and rules of the new world of work: agility, new work, sustainability. What is new about rdcl is its radical way of thinking, which is based on five values: Responsibility, Empathy, Profitability, Sustainability and Communication. It all starts with the brand workshop, which most of the companies listed here have gone through with us (until 2023 under the name Büro MK Markenworkshop).

*responsible, dedicated, clear, loving

(By the way: the adjective “radical” describes the endeavor to tackle challenges “at the root” and to solve them as comprehensively, completely and sustainably as possible from there.)