Brand: Development and communication
rdcl* makes brands: Authentic, responsible, holistically oriented. rdcl’s goal in every project is to create a company that deals with its customers, employees and products in a responsible, appreciative and meaningful way. A company that is fit for the new requirements and rules of the new working world: agility, new work, sustainability. What is new about rdcl is its radical mindset, which is based on five values: Responsibility, Empathy, Profitability, Sustainability and Communication. For us, these are values. Everything starts with the brand workshop that most of the companies listed here have gone through with us (until a year ago under the name Büro MK Brand Workshop).
*responsible, dedicated, clear, loving
CLIENTS
AIRBUS (Division)
AUDI (Division)
CARMEN WÜRTH FORUM
DEUTSCHE TELEKOM (Division)
DER BÄCKER FEIHL
DER FREITAG
ETO GRUPPE
E:NDLICH IT
EVOSOFT
FACKELMANN
FELLA
FISCHER AG
FUJIFILM ENDOSCOPY
FUJIFILM HEALTHCARE
FUJIFILM EUROPE
GRUNDIG SAT SYSTEMS
HORICO
IBA AG
JOCR CONSULTING
DIE LINKE BAYERN
MEDWORK
MERCEDES BENZ Global Training
MERCEDES BENZ Global Parts & Services
MTU (Division)
NATURINFORM
PRIMOZA
SYNCHRONIZE CONSULT
STADT FÜRTH
TANDEM BTL
THE GREENEST GREENS
VA-Q-TEC
VDE NORDBAYERN
VSA
WABCO WÜRTH
WÜRTH (Division)
WÜRTH WOW
ZAC IN A BOTTLE
AWARDS
iF Design Award
Best of Corporate Publishing
Deutscher Dialogmarketingpreis
Crea Credential Award
2 x European Logo Design Award
2 x Designpreis der BRD (Nominee)
MERCH
If you like the rdcl* shirt made of 100% semicombed ringspun cotton and would like to have one, please let us know by e-mail! One shirt costs 20 Euro. Print: “let’s get rdcl®”.
CLAIMS
(each one a result – amongst many others – of the Brand Workshop)
Wir wollen bloß die Welt verändern. | Der Freitag
The Heart of Motion | ETO
For mindful people | medwork
Wir digitalisieren Verstehen | FISCHER
Zum Glück gibt’s Fürth. | Stadt Fürth
Entdeck‘ dich neu mit frei | frei
run a winning system | evosoft
Ich verlass’ mich drauf | VSA
Alle sehen gern gut fern | Grundig SAT Systems
The World is mobile | Telekom MNC
Ihr Zeichen der Wertschätzung | WÜRTH Inter Werbung
Das Ganze sehen | iba AG
Architecture’s new face | Covertex
Das Mahrs aller Dinge | Mahrs Bräu Bamberg
Menschen und Autos | Bierschneider
Zeit ist Zeit und Geld ist Geld | ECOVIS
Ihre Zukunft ist kein Zufall | Finanzpartner Bayern
In der IT zuhause | e:ndlich
Ganz genau | HORICO
Mach’s grün! | primoza