Who is rdcl?

rdcl is new thought brand development and brand communications, founded by Christian Frick, who has been developing brands for over 20 years. Until 2012 as a concept developer and creative director in renowned agencies, from 2013 to 2023 as owner of Büro MK.

In summer 2025, Pauline Meinke has joined the management team. With a background in political science and design as well as seven years of agency experience, at rdcl she combines her two core strengths: looking behind the scenes and translating those insights into compelling communication. She develops tailored brand messages and sustainable marketing strategies.

Customer Feedback

“The ingenious thing about Christian Frick’s brand workshop is the ease with which he gets past the point where many others fail: The translation of all the hard and soft facts gathered in the workshop into a distinctive, inspiring brand identity. Christian also provides his clients with immediately realisable, target group-specific communication modules.”
DOMINIK VOLLBACH
Head of Marketing Fujifilm Healthcare Europe

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“A brand workshop with Christian Frick means revamping your market presence with lots of creative input in the shortest possible time and with just a few days’ effort. What an agency needs many weeks for. It doesn’t get any more compact than this.”
CARL PFEFFER
CEO Fischer Information Technology AG

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“Systematically and intuitively at the same time, Christian Frick guided us through all the important marketing-related questions in the brand workshop. The result creates calmness, composure and clarity in us. The results are lasting and at the same time they inspire us to keep thinking and developing.”
BARBARA KÜCHLER
Inhaberin Integral Change GmbH

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“An example of innovative marketing! An integrated communications campaign supported a sales promotion campaign that generated a significant volume of additional sales.”
ANA DOUGLAS
Former Manager Marketing Communications Fujifilm Healthcare Europe

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“Hey Christian! It was such a lovely experience working with you! You’re a branding rock star! I hope to be able to meet again in the future!”
Again ANA DOUGLAS
Former Manager Marketing Communications Fujifilm Healthcare Europe