This is what’s behind the four pillars:
It all starts with a rdcl workshop. From that point, you can conquer the world with immediate effect.
If your brand is already established, we are also happy to take care of individual pillars. Here they are:
Brand: Development and brand communication
Here, you can choose between two possible paths: Brand Communication or Brand Development.
If you’re looking to refresh your brand communication or redefine your company’s identity, we recommend booking the rdcl® Brand Workshop. Together, we’ll develop a holistic brand identity, sustainable communication, authentic storytelling, and consistent brand leadership.
Heads up: this workshop is no walk in the park – you may ask our clients. Even though Pauline and Christian’s middle names might as well be “fun” and “ease,” we firmly stand for responsibility. This means that you should be prepared for an intense workshop day, where we’ll want to know everything (– and by that we mean everything –) about you. The goal? To position you so clearly and convincingly that your entire corporate communication – including your “employer brand” – speaks with one unmistakable voice.
Want to know more about the rdcl® Brand Workshop? Just request our info pack.
For startups, we recommend the rdcl® Brand Development process – designed to build a company that’s fully equipped for the demands and dynamics of the modern working world: agility, new work, sustainability. A company that treats its customers, employees, and products with respect and purpose.
The foundation of rdcl® Brand Development is its radical mindset, based on our five core values: responsibility, empathy, profitability, future viability, and communication.
From this foundation, we develop brands “from the inside out.” In the workshop, we tackle essential questions around the What, Why, and How – your purpose, your benefits, your values. And since a brand cannot exist without its customers, we focus just as deeply on your target audiences: their needs and motivations, their social context, their placement within the LimbiCube©, and more.
Our methods: Design Thinking, Neuromarketing, Golden Circle, Self Development and – above all – experience, experience, experience.
We continuously evolve our workshops to meet the challenges of our brave new world. Buzzwords: VUCA, Digitalization, Agility, New Work, New Power… you name it. 🙂
Employees today: Internal communication
Internal communication is still one of the most important and at the same time most underestimated tools of holistic corporate communication. Motivate your employees through transparency, dialogue and efficiency. Make your company more liveable and lovable through your own open and value-oriented corporate culture. Create loyalty through identification. We support you strategically, in terms of content and creatively, taking into account the brand workshop and positioning.
If you are undergoing a transformation, you know that change communication must be more than just a nice story that tries to motivate employees to (in the worst case) perform better. On the one hand, we have to answer the question of why in every change process there are only a few managers and employees who are keen on transformation and put a lot of energy into it, and many who see the change as an imposition, no matter how much they should recognize that this change is really important. So it’s not just about the relevance of the “change story” for people, but also about the ability to turn a need into a desire and a plan.
Employees tomorrow: Recruiting, employer branding
In the past, it was difficult to find good employees – today it is often difficult to find employees at all. Become relevant for the best. Based on the brand workshop and the positioning, we develop an attractive employer brand* with a future for your company.
Successful recruiting is an effective part of employer branding* and thus of your brand strategy. We support you in planning, creating and implementing campaigns, depending on the challenge, right up to the application process.
*Incidentally, we are convinced that brands that have undergone a solid brand workshop with us need to invest little to no energy in employer branding. More about this over a cup of tea or coffee.
Marketing Communication: Campaigns and visibility
Based on brand workshops and positioning, we support you in all communication disciplines of marketing with concepts, creation and realization – both classic and digital – depending on your strategy and goals. Our awards come from these disciplines (see homepage), of which we are of course very proud.