The five rdcl values are Responsibility, Empathy,
Communication, Profitability and Innovation.
Our passion belongs to business models that care about the well-being of the planet and its people.
The rdcl philosophy and drive:
Holism, entirety. And if you leave out the old way of thinking and bring in the new, the result is a brand-building concept that is not based on the old business and commercial thinking, but quite simply on the five rdcl values. We start with the positioning workshop. With strong and proven methods we develop the purpose and mission of the brand. On this basis, we develop the necessary value fields for the brand. Each required value field is assigned a responsible person or team, which sets out in a self-determined manner using agile or classic defined goal. All teams work according to Scrum or similar methods and regularly coordinate their work.
Frequently asked question:
„Can we just do a classic positioning workshop?“ – Of course. We’ll determine together what you need in an initial non-binding conversation.
In the beginning is the reason
You can also call it Why, Purpose or Mission.
We then define how you need to bring the five values to life in order to create the – individual – holistic concept for your brand.
Value 1: Responsibility
– 7 Generations
– Common Good Economy
– Organisational Development
– Process Monitoring/Technological Development
1.) Brands are living beings with meaning and purpose, feelings and a sense of responsibility. Brands are not something you can hide behind to make money with mischief. Brands give the people who work for them security, and the environment the security of not causing any harm.
2.) Brand development is an inspiring act of concentration, passion and clarity. That is why we build a brand from the very inside to the very outside. We start with the the reason for existence. Everything is built on this: The Why, the purpose, the mission, the vision and last but not least: the assumption of responsibility.
3) We want companies to have the courage to plan for the next seven generations.
4.) We are in favour of the terms “brand” and “company” meaning the same thing in the future. This means that we talk about corporate development or organisational development when we say “brand development”.